The bottom line is that for any animal advocacy to bring about meaningful long term change for the billions killed each and every year for human pleasure, it needs to address speciesism. Convincing someone to give up beef for climate change, fishes to save the oceans or meat on one day a week for personal health? It merely persuades people to make token gestures for themselves — often just temporarily — rather than to initiate meaningful permanent change for other animals. People are left feeling better about choosing the other animal products they’ll invariably choose to replace the ones they may omit or use less often. They become convinced that those other options are better or more ethical choices. They’re left feeling good that they’ve done “enough” – and hey, if animal advocates are patting them on the back for it, then surely they’re doing enough, right?
Some animal advocates argue that “something is better than nothing”, assuming that getting non-vegans to shuffle animal products around is actually “something” in the first place. How is it “something” if instead of having a burger for lunch on Meatless Monday, someone instead has an omelette? How is it “something” if someone decides to stop consuming beef, but instead chooses to eat chickens or fishes? And why this false dichotomy, as if the only two options available in animal advocacy result in varying degrees of the continued deliberate exploitation of others? Is it not incredibly arrogant for us to think that although a message got through to us and we went vegan that the same could not possibly occur with others?
Those advocates insist that getting non-vegans to “lower” their animal consumption is some sort of “step in the right direction”, when the truth is that unless that direction is towards veganism, there are no actual “steps” being taken. When we try to persuade non-vegans to make small token gestures for themselves – for their health, their environment – rather than attempt to persuade them to make meaningful changes for the sake of those billions of others whose lives we steal each and every year, we are bargaining away the lives of innocents. Without addressing the underlying problem of speciesism and turning people’s focus to those others, we have no hope of seriously shifting the status quo.
Worse is that when animal advocates convey to the public that veganism is “too hard” and applaud token gestures, they actually leave the general public less willing to hear and weigh animal rights advocacy and an actual vegan message. After all, why would they listen when they’ve been told that they’ve already done enough? This is the horrible damage caused by groups like Vegan Outreach and all of the other large welfarist groups who pump their fists in the air over false victories. This is the horrible damage which we’re left to undo.